17
MAY
2018

Norwegian Seafood Council Renews Contract with Norway Connect

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Following the successful service delivery in 2017, Norwegian Seafood Council recently renewed their contract with Norway Connect, both for Malaysia and Thailand.

“We are indeed thrilled to continue to work with Norwegian Seafood Council in promoting the best seafood in the world, from the cold, clear waters of Norway”, said Director of Norway Connect for Thailand and Myanmar, Axel Blom.

Norwegian Seafood exports to Malaysia and Thailand exceeded NOK 1.4 billion in 2017 of which 90% was salmon and trout. 70% of the salmonids exported from Norway to the two countries were fresh air-flown goods, a segment which continues to show good growth thanks to the local appetite for Japanese food. Japanese cuisine is a favourite for both Malaysians and Thais, especially raw items like sashimi and sushi. In addition, salmon and trout are finding their way as exotic substitutes for local ingredients in traditional Asian dishes.

This year, Norwegian Seafood Council will again be present at ThaiFex from 29 May to 2 June 2018. The size of the stand this year is 108 sq.m., 50% larger than last year. ThaiFex 2018 takes place at IMPACT Exhibition and Convention Center, close to Muang Thong Thani outside Bangkok and is one of the largest fairs of its kind in Southeast Asia. Norwegian Seafood Council’s stand is located in the seafood section of the “World of Food Asia” at IMPACT Challenger.

“We are committed to making Norwegian Seafood the preferred choice in Malaysia and Thailand”, said Joanne Oo, General Manager of Norway Connect for Malaysia.